Blanche: A New Chapter in Intimacy
Byredo introduces Blanche Absolu de Parfum, a richer and deeper interpretation of the iconic Blanche Eau de Parfum. Blanche Absolu captures the gentle poetry of intimacy—a celebration of clean skin, soft linens, and the quiet moments that ground us. It reflects devotion, a sanctuary within the everyday where strength and vulnerability coexist. Through the interplay of softness and resilience, Blanche captures the essence of human connection: a home within a home, where stillness becomes a profound act of love.
This Absolu edition amplifies Blanche’s signature olfactory profile, pushing it to new extremes with a more pronounced aldehydic composition, a stronger floral heart, and intensified musk, accented by black pepper at the top. At its core, this reinterpretation delves into the striking contrast between purity and strength, grounded by an enduring base enriched with amber wood notes evoking the comforting heat of bodies at rest and the imprint of closeness.
“Blanche is about capturing the idea of texture and fabric and skin. It’s about translating a level of intimacy that is very human. It is a lived-in feeling that I feel so many people can connect to.” - Ben Gorham, Founder & Creative Director, Byredo.
Throughout the year, the iconic fragrance of Blanche will expand into new dimensions, introducing limited-edition innovations across body, textiles, and home. Each addition will be unveiled through carefully curated phases, inviting a fresh exploration of the scent’s pure essence.
A Home Within A Home
Dutch dancer and choreographer Imre Van Opstal and American model Heather Kemesky are captured in a series of images that draw directly from the depth of their connection. Imre’s mastery of expressing vulnerability through movement and Heather’s understated presence form a quiet, unspoken dialogue—an authenticity that shapes the heart of Blanche.
“Blanche reminds me of renewal—a quiet reset. It’s like the first breath of morning air or the freshness of freshly washed laundry. A moment to begin again.” – Imre Van Opstal, dancer & choreographer.
Lensed by Canadian photographer Matthew Tammaro, celebrated for his evocative storytelling and raw emotion, the campaign unfolds as an invitation to explore the openness and transparency of love—a shared resonance of human connection.
Celebrating the harmony of boldness and gentleness in love, this campaign captures the fleeting, precious moments that define connection. The imagery reveals a space where transparency and togetherness merge, inviting the beholder to embrace the beauty of vulnerability and authenticity.
Blanche Absolu de Parfum
This revival distils the essence of Blanche into a more potent, rarefied form, unveiling a new interpretation of its beloved signature, by pushing and amplifying certain notes, creating a richer, more intense fragrance.
Blanche Absolu reveals a heightened aldehydic composition, with a bolder floral heart and intensified musk, accentuated by the sharpness of black pepper at the top. It explores the contrast between purity and warmth, grounded by a lasting base enriched with amber wood notes. Anchored by a musky base, the scent deepens with the textured warmth of cashmere wood and the refined allure of dry cashmeran, leaving behind a trail of quiet sensuality and lasting depth.
An ode to craftsmanship is reflected in the redesign of the bottle. The tactile cap, inspired by traditional Japanese wood-burning techniques, seamlessly blends with the elongated neck and the clean curves of the glass vessel. Upon opening, the atomizer spray, adorned with gold and silver rings, creates a striking contrast with the raw elements of the bottle. Together, these elements embody Byredo’s artful interplay of form and emotion, where sensuality meets precision in every aspect.
The Olfactive Composition
Top
Aldehydic, Black pepper oil, Neroli
Heart
Rose absolute, Violet, Watery Jasmine
Base
Musk, Ambroxan, Cashmere wood, Dry Cashmeran