Fueguia 1833, Crafted In Sustainability
Founded in 2010 in Buenos Aires by Julian Bedel, Fueguia 1833 is a unique concept in the universe of niche perfumery, synonymous with craftsmanship, innovation, exotism and sustainability. Fueguia 1833 is a tribute to the indigenous communities of South America, guardians of the aromatic and medicinal plants of their lands, and an ode to their preservation.
The brand produces 400 bottles per batch with the best natural ingredients available at the time of production, making each edition of perfumes completely unique. Being fully vertically integrated, from botanical research all the way through to formulation, each bottle is produced, mixed, blended and bottled in house.
Philosophy
Fueguia 1833 started as an homage to the scientific exploration age but also as an homage to the native people living in our original territories, who still are the guardians of all the plants that we love.
“My approach to scent has always been driven by connecting with the divine, in a way. Why humans, anthropologically, have been looking in our metaphysical rituals to incorporate scent — to kind of amplify whatever thing we were trying to do, whatever the ritual anywhere on the planet we tried, to have a scent in addition to that.”
"Taking in a scent is an act of taking time, it is a slow process, and an evolution.
Scent is not an impact, it is a storytelling.
It is listening to the perfume"
Botanical Exploration
Fueguia decides to cultivate exotic materials to tell the story of eternity, to find the intangible essence behind these scents. They focus on nature as the maker of scent.
"What we want to do is to use nature to connect with people: these creations go along and partner with you during your entire life."
"Medicinal plants are fantastic because usually they all have a scent identity, and plants that have a scent usually carry a beneficial property or active.
These properties are volatile, they don’t necessary have a scent but an impact".
Creation
Fueguia is proud to be fully vertically integrated, they go through the process of the botanical research and they formulate themselves all of their perfumes: they produce them, mix them, blend them, bottle them.
"We see opportunities where others see discards and this way we can fully use our raw materials. Sustainability is finding imperfections and transforming them into something useful"
