Mind Games: Crafted In The Spirit Of Chess

In life and love we are all participants in an infinite, cosmic game. Introducing MIND GAMES, a fragrance debut that transports you to the crucial moments of competition in a test of character, skill and intellect.

MIND GAMES compels you to ask yourself, are you a player who risks it all in the opening move, or do you hold your secrets close until the perfect moment? Can you anticipate your opponent’s intent before they take control? Will you use every ounce of skill, and any means necessary, to remain the last player on the board after all the others have fallen?

Calculating, deceptive, and devastatingly seductive, MIND GAMES' luxury fragrance brand is a fascinating exploration of passion, prowess, and unrivaled perception.

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BRAND STORY

Design at its heart is an inspired blend of vision, passion, and attention to detail. The creators of MIND GAMES fragrance brand believe that every element of the design should coalesce into a profound statement of art. From the intricate detailing and materials used in our bottles, to the elegant compositions they contain, each fragrance is designed to tell a story from the outside in. Combining the superior quality of our ingredients with vivid emotional expressions, the result is exceptional and intriguing pieces of art to be cherished for years to come.

MIND GAMES partner with niche fragrance house Symrise, and their world-renowned master perfumers. Together they have carefully sourced and selected the highest quality ingredients to craft premium fragrances that are long lasting, evocative, and individually distinguished. Each fragrance honors the perfumer’s odyssey, immersing you in an intricate story articulated through scent. Their quest for perfection in each element brings to mind the importance of each player on a chess board, and their preference for complexity, reflects the poignancy and intellect found only in the most stimulating MIND GAMES.

They strive not only to create something beautiful in their fragrance brand, but to create something that captivates and invigorates the imagination, spirit, and mind. Each bottle is a conception of self-expression, celebrating the distinct and astonishing workings of the mind. Their stories are not inspired by a simple game of chess, but rather the heritage, craftsmanship, and design it exemplifies. The fragrances of MIND GAMES represent the triumph of spirit that accompanies each victory, the strategies that take an opponent by surprise, the long tradition of excellence, and the infinite possibility each player holds.

Sustainability

Sustainability is a foundational value at Mind Games, guiding every aspect of the brand’s operations and decision-making. From the beginning, the brand has implemented thoughtful business strategies designed to positively impact communities while protecting the environment. These include investing in a diverse, expert-led team, upholding ethical trade and labor practices, and limiting production to reduce the strain on natural resources.

Mind Games partners with the renowned fragrance house Symrise, a global leader both in olfactive innovation and environmental responsibility. Symrise is consistently recognised by top sustainability rating agencies and has received the coveted Platinum Status from EcoVadis for the past two years—an honour reserved for the top 1% of rated companies.

Through this partnership, Mind Games is able to create high-quality fragrances while maintaining a strong focus on environmental and social impact. From sustainable raw material sourcing to innovations in green technology and eco-conscious packaging, Symrise continues to set the benchmark for sustainability in the fragrance industry.

By prioritising responsible business practices, Mind Games hopes to inspire a wider shift across the industry. Their dedication to reducing waste, protecting natural resources, and supporting equitable growth is a commitment not only to the present, but to a more sustainable future for all.

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